June has been a busy month in the world of social media!
Numerous updates have been rolled out for advertisers on various social networks, and Snapchat has overtaken Twitter in terms of daily active users.
Check out these updates and more in this month’s social roundup:
Facebook has announced some new Facebook Live features. The platform will allow two-way streaming (meaning two people in different locations will be able to stream at the same time). In addition, users will be able to pre-schedule their broadcasts and have a virtual waiting room for participants.
Read more: News: New FB Live features
The Facebook Like has a new look. The Like button, which is embedded in millions of web pages, removes the “f” and replaces it with the familiar thumbs-up icon. The number of likes will appear in the new blue button.
Read more: Facebook revamps the Like button
Facebook will soon change the way its 1.65 billion users discover stories in their News Feed. The social network will prioritize updates from friends and family over brands.
Read more: Facebook News Feed Changes: Bye, Editors
Facebook is about to launch its own version of store visit conversions in its ads reporting tool. This will give Facebook advertisers the ability to analyze and optimize their creative, targeting, and ad spend.
Read more: Facebook gives advertisers 3 powerful new tools
Instagram’s user base has jumped to 500 million monthly active users. Sixty percent of Instagram users, or an incredible 300 million people, now use the app every day.
Read more: How many users Instagram has now: 500 million
Pinterest is upping its e-commerce game and wants to become the go-to social shopping platform. They introduced four new shopping features to help businesses increase their online sales.
Read more: Pinterest adds 4 new features to boost sales
Pinterest Advertising is about to get some much-needed features that have been available on Google, Facebook, and Twitter for a while: customer list targeting, visitor retargeting, and lookalike targeting.
Read More: Now You Have 3 New Ways to Target Pinterest Users
According to Bloomberg News, 150 million people use Snapchat every day, surpassing Twitter’s average of 136 million daily active users.
Read more: #Snapchat Out develops Twitter
In a bid to boost revenue, Snapchat, which now has more than 150 million daily active users, has revealed new details on how brands can advertise on the platform in the future.
Read more: Snapchat adds instant ads between Stories and Ads API
Twitter has announced a new feature called “Stickers”, which is basically a mix of hashtags, emojis, and Snapchat filters all wrapped into one easy-to-use photo feature.
Read more: Twitter announces searchable #stickers: are they the new hashtag?
With the launch of a new desktop and iOS app called Dashboard, Twitter is trying to help busy SMBs engage with current customers and reach new customers.
Read more: Twitter launches app to encourage small businesses to tweet more
YouTube has announced that it will add live streaming functionality to the company’s mobile app. At first, the feature will be restricted to select YouTubers, but a wider release is expected to come in the future.
Learn more: live streaming on the YouTube mobile app
Just like you have 140 characters per tweet, you can now share videos up to 140 seconds long on Twitter.
Read More: Twitter Increases Video Length to 140 Seconds
If your audience uses emojis and you want to target those users with Twitter campaigns, now you can. Emoji keyword targeting is coming to Twitter Ads.
Read More: Twitter Ads Now Allow Emoji Targeting
All images via their corresponding posts. Featured image via Paulo Bobita.