Yale Athletics revamps its department with promotions and external hires

Yale Athletics shuffled its leadership in several departments this summer.


Staff reporter


Over the summer, Yale Athletics welcomed three new hires to various departments and promoted five staff members to director positions.

At her place official appointment in 2018, athletic director Vicky Chun stressed the importance of creating a “winning culture” within the department that would be supported by a variety of “talents, ethnicities, backgrounds and experiences”.

For the past four years, Chun has focused on improving the academic performance of student-athletes and supporting a series of facility renovations. Today, after the series of hires and promotions, Yale Athletics continues to develop its internal infrastructure to support the department’s visions.

“[Chun] and his team continue to surround themselves with incredibly talented people,” Broc Hazlet, associate athletic director for brand management, wrote to the News. “In the ever-changing environment that is college athletics, we have found a way to both retain and promote internal staff while recruiting talented individuals who share the department’s vision and goals. Some of the new recruits in the outer zones are very experienced and energetic; that the energy filters through the whole department.

Internal promotions included: Broc Hazlet; Ann-Marie Guglieri, Deputy Executive Director and General Manager of Athletics; GoEun Lee, Senior Associate Director of Athletics for Business Operations; Marissa Pearson, assistant athletic director for administrative operations; Jason Strong, Senior Associate Director of Athletics for Student-Athlete Compliance and Development.

Additionally, the department welcomed Eric Silakowski, Associate Director of Athletics for Development; Jay Judge, assistant director of athletics for external relations; and James Troutman, assistant athletic director for ticketing operations.

Judge, Hazlet and Troutman wrote to The News about their previous positions, new responsibilities and assignments.

Joining the Bulldogs after 10 years at Seton Hall, Judge most recently served as the Pirates’ senior assistant athletic director for development and external relations. At Yale, he will continue in a similar role in addition to working with baseball, women’s ice hockey, men’s soccer, and men’s and women’s swimming and diving.

Judge wrote that he was ‘intrigued’ after discovering the position in a university athletics newsletter, although he was not actively looking to leave Seton Hall at the time. But given Yale’s global brand and having grown up near New Haven, he knew the job would be “a great opportunity professionally and personally.”

After being at Yale for just over a month, Judge notes that he is still on the “listening and learning tour,” but his number one goal is to make sure student-athletes receive a “first class experience”. To do so, he plans to expand on the department’s existing success in strategic communications, including improving ESPN+ programming. The judge also noted plans to increase revenue through development and ticketing, as well as to increase public support for the games.

Judge highlighted the leadership within Yale Athletics and the role he played in synergizing the department.

“The culture that department leadership has established and worked so hard on really shows,” Judge wrote. “There are some amazing people in this department and I’m thrilled to come to work every day and excited for the future of Yale Athletics.”

Prior to his promotion, Hazlet handled all athletic apparel, equipment, and management of the Yale Athletics Under Armor contract, licensing, and branding. Now, in addition to retaining those past responsibilities, he currently oversees the Creative Services Department and tracks opportunities relating to “sports-specific applications and technologies that positively benefit our student-athletes,” which he described as “the metaverse.” .

Hazlet outlined her vision and goals for the position, which revolve around creating a greater social media presence and fostering community with fans, alumni, and the greater Yale community. He specifically mentioned efforts to “explore new initiatives that include [Yale Athletic’s] a rich story while introducing the new world of social media” and finding new ways to tell the stories of student-athletes and coaches.

“It’s such an honor to work with such young, talented and smart people,” Hazlet wrote. “I don’t know how these student-athletes — and students in general — do it. I like the fact that I can meet people from all over the world and everyone has their own story.

Troutman joined the Bulldogs from Utica, NY, where he worked as the Director of Ticketing Operations for the Utica Comets, Utica City FC and the Adirondack Bank Center. Before that, he worked in collegiate athletics for three years and since then he wants to get back on the field. Seeing the vacancy at Yale, Troutman knew this was his chance to immerse himself in Division I athletics.

As Director of Ticketing Operations at Yale, Troutman’s mission is to reinvigorate fan enthusiasm and game attendance. To do that, he thinks it’s imperative to explore unique ticketing strategies and promotions, especially given the recent changes in the college athletic landscape.

“I would like to get to a point where every game of football is like the [Yale-Harvard] Game,” Troutman wrote to the News, “where a football game is the talk of the town, and the Yale Bowl is where everyone wants to be on a Saturday afternoon. For all of our sports teams, I think putting more emphasis on community and bringing in more groups is what gets us there.

Judge and Troutman noted how smoothly their transitions have gone over the past month, with both praising the support and community within the department.

Yale Athletics sponsors 35 college sports.




NICOLE RODRIGUEZ




Nicole Rodriguez is currently the Science and Technology Editor for the Yale Daily News. She previously covered the astronomy department, intramurals and crew as a staff reporter. Originally from New York, she is a sophomore at Benjamin Franklin majoring in economics.