Did you know that more than 2.14 billion consumers are already actively buying goods and services on the Internet?
Establishing an online business in 2022 has become easier than ever. But for it to continue to thrive, you’ll need a solid host to keep it fast and fully operational at all times. As a result, many businesses are turning to Virtual Private Servers (VPS).
So what exactly is VPS? How can it bring value to your business?
In this guide, you’ll learn everything there is to know about virtual private servers and how they can help you maintain a strong digital presence.
IT departments and businesses go online
Getting your business online was once considered a worthwhile addition to your overall branding strategy. It has now become a necessity, especially if you want to tackle the fierce competition. Whether it’s a full-fledged e-commerce store or just a digital catalog of your business and services – having a website today is a no-brainer.
Let’s review some of the main reasons why going online is essential for business.
Improve the image of your company
You’ve probably heard people say things like “it’s a reputable company and has its own website”.
When customers want to check the credibility of a business, the first thing they do is research it online. If he doesn’t have a web profile, this will undoubtedly raise red flags and could easily lead to the loss of potential customers.
Building a brick and mortar business from scratch often costs a fortune. You have to build it, hire a lot of staff, market it, and wait for it to take off.
On the other hand, all an online business needs is a reliable web hosting company, a well-designed website and a solid marketing strategy – a much more affordable business in finance terms.
Why stay local when you can go global?
Thanks to the Internet, businesses can now market their products and services globally. Having a physical store is great, but it limits your target customer base to your region, city, or country. In comparison, going online allows customers from all over the world to access your virtual store and contact you for business.
Another significant benefit of running your business on the internet is the ability to run it from anywhere, anytime. You don’t have to be physically available at an office – all you need is your laptop, an internet connection, and the world is your office
A digital business can help you stay in touch with your customers around the clock if you want. You don’t have to worry about different time zones and can make new sales even when you sleep.
On the contrary, physical businesses can only operate for a limited number of hours. While some businesses are open 24/7, the process is much more expensive and complicated to manage successfully.
What is a VPS?
There are different types of web hosting – shared servers, virtual private servers (VPS) and dedicated hosting being the main ones.
Shared plans involve multiple websites hosted on the same server, all using the same pool of system resources (RAM, CPU, storage, etc.). When your website is hosted on its own physical machine, it is called dedicated hosting.
VPS is the perfect middle ground. This type of service uses virtualization technology to divide a single server into multiple virtual machines. The distinction between shared hosting and VPS is that with the latter, you do not share server resources with other members. Instead, each virtual instance is configured with its own set of features.
Benefits of VPS and why it is needed
With so many services and plans available in the market these days, choosing a web hosting provider for your business can be difficult.
Despite the availability of cheap options, such as shared hosting and various enterprise solutions, many companies prefer VPS.
Let’s find out the reasons for this trend.
Affordability is one of the most important factors that make VPS technology desirable for growing businesses. While it’s true that virtual private servers cost a bit more than shared plans, they manage to deliver the benefits of dedicated servers at a remarkably cheaper rate.
With dedicated solutions, you have to rent an entire server even if you won’t be using all of its resources, which is not profitable for medium-sized businesses. In comparison, there are more and more VPS options for all budgets Nowadays.
One of the main disadvantages of shared hosting is having to share server resources with other users.
In the world of online business, having a fast and constantly available website is crucial. If one or more clients are consuming excessive resources, your site on the same server can easily experience slow speeds and frequent downtime.
It’s a different story with virtual machines. Although you have neighbors on the physical server, each user enjoys a private environment with full control over allocated resources.
As a result, Virtual Private Instances provide better performance, faster website speeds, and stable uptime.
VPS is a very flexible hosting solution. It works great with different business projects, like eCommerce stores, WordPress sites, streaming services, and gaming businesses.
Plus, you get more freedom to choose your preferred operating system and software applications to install, as opposed to shared packages.
Virtual private servers also come in unmanaged and managed forms. Self-managed services are cheaper and better suited if you have the technical skills to operate and maintain your machine.
Choosing the managed option saves time and is great if you’re not tech-savvy. You’ll have an expert from your provider to help you take care of all server responsibilities, allowing you to focus on your business and how best to promote it.
If your business is growing rapidly and you cannot predict the amount of traffic your website will receive, a VPS is the perfect solution for you.
Choosing a virtual private server means having access to large amounts of storage, RAM, and bandwidth to easily handle multiple websites or traffic spikes. Unlike shared hosting, you don’t have to worry about frequently upgrading when you exceed your plan limits. You can also scale your resources up and down whenever you want making sure you never overpay for something you don’t use.
Virtual machines are well known for having high levels of security, this is one of the advantages they share with dedicated servers. Plus, you have the freedom to install custom security software and firewalls to further strengthen your defenses.
Note that a large part of your website security is determined by how you protect your pages. Even if your host has implemented the strictest security measures, you should also make sure to follow all security guidelines.
Over the past decade, the business landscape has continued to change. You can boost your business and improve your consumers’ overall shopping experience beyond your physical location by having a website or selling on an e-commerce platform.
If you’re already running an online business and your website is gaining more traffic, you’ll need an effective solution to stay competitive. It’s time to get the most out of your site’s resources by switching to a VPS server.
Even though a VPS is a bit more expensive than shared plans, this type of hosting gives you a favorable cost-benefit ratio without having to burn a dent in your wallet with a dedicated server package.