This month in social media

June has been a busy month in the world of social media! Facebook has rolled out many updates, including their author tag buzz that is compared to Google Authorship. It will be interesting to see how this plays out!

A common thread among the updates on various platforms seems to be the expanded search and direct purchase capabilities.

Less-discussed social platforms like Tumblr and Reddit also made the news this month, with Tumblr adding new search features and Reddit navigating controversy following a recent announcement from their interim CEO.

Without further ado, here are this month’s social media updates, broken down by network:

Facebook

Facebook introduced author tags. When implemented on a website, author tags allow users to easily track the author of content on Facebook. These tags are embedded in the story preview line in the News Feed and a link to the author’s Facebook page or profile with the option to follow.

Read more: Facebook rolls out author tags: a new way to grow your audience

facebook-author-tagFacebook has also added a new ranking factor to its News Feed algorithm. In addition to likes, comments and shares, Facebook now takes into account the time people spend with content.

Read More: Facebook Updates News Feed Algorithm Based on Time Spent Reading Stories

Shopify and Facebook are teaming up to launch a “Buy Now” button that will allow people to purchase items found in their News Feed without having to leave the world’s leading social network.

Read more: Facebook partners with Shopify to launch its own ‘Buy Now’ button

Facebook business Page owners now have another tool in their toolbox: “Saved Replies.” This new feature allows Page owners to save preset replies (messages) to use when communicating with Facebook users.

Read more: Facebook is testing “recorded responses” to help online customer service

You can now express your emotion and add a little more humor to your newsfeed! Facebook now supports GIFs.

Read more: Facebook now supports GIFs

Facebook’s 222 million monthly US users spend an average of 14 hours a month on the company’s mobile app. By comparison, that’s 6.6 hours more than the average time spent on WhatsApp per user per month, and 9 hours more than YouTube users spend on its mobile app each month.

Read more: Facebook users spend 14 hours a month on its mobile app [STUDY]

instagram

Instagram has announced that it has added a new search feature to its iOS and Android apps that will allow users to find photos by location, discover real-time trending searches, and more.

Read more: Instagram now lets you search by location, explore real-time trends, and more

Social Media News June 2015: This Month in Social Media

pinterest

Pinterest has made it easier to find the Pins and users you’re looking for with simpler search suggestions.

Learn more: Pinterest improves search with improved suggestions, trending searches and more

“Buyable Pins” are coming to Pinterest and will allow users to purchase items directly from Pinterest. For consumers, this is great news because the likelihood of a dead-end link will decrease. And, for e-commerce websites, this is another potential revenue stream to capitalize on.

Read more: Pinterest adds one-click purchases with “Buyable Pins”

Social Media News June 2015: This Month in Social Media

Reddit

Reddit’s interim CEO Ellen Pao is facing controversial new rules recently introduced to tackle harassment and create a safer space for users on the popular social sharing site.

Some members of Reddit’s user base view it as censorship, too vague to possibly enforce, or as Reddit pandering to a vocal minority of complainers. Some disgruntled Redditors decamped en masse to a Swiss-based Reddit clone called Voat.

Learn more: Reddit CEO Ellen Pao: ‘It’s not our site’s goal to be a completely free platform for expression’

Learn more: Reddit users flee to Swiss copy of Voat after harassment crackdown

tumblr

Social media microblogging site Tumblr has added new search features to its site, which allow users to search through the plethora of GIFs posted on the platform.

Read more: Tumblr finally adds the ability to search GIFs

Twitter

Buffer analyzed 4.8 million tweets to determine the best times to tweet based on your time zone. On average, for each time zone, the highest volume of tweets is sent between 11:00 a.m. and 1:00 p.m.

Read More: Early Morning Tweets Get More Clicks, and More Thanks to Latest Buffer Research

Calling it a “more streamlined consumer experience for all native videos,” Twitter will now automatically play videos by default, following a trend made popular by platforms like Facebook and Instagram. This autoplay feature will also extend to GIFs and vines.

Read more: Twitter will now automatically play videos, GIFs and vines by default

Twitter has announced that Dick Costolo will step down as CEO, to be replaced in the interim by co-founder Jack Dorsey, effective July 1.

Read more: Jack Dorsey named interim CEO of Twitter as Dick Costolo steps down

Twitter has rolled out two new features that it says will make it easier to discover products and locations. The next time you see a tweet recommendation about a product or store, it might be embedded in one of these new product and location pages.

Read more: Twitter rolls out dedicated product pages and curated collections

Social Media News June 2015: This Month in Social Media

Youtube

In partnership with social media agency Storyful, YouTube launched YouTube newswire – a curated feed of newsworthy eyewitness videos of the day, reviewed by Storyful’s editorial team and embeddable from the original sources.

Read more: YouTube launches YouTube Newswire, a feed dedicated to eyewitness videos

Google has announced a new app for gamers called YouTube Gaming, which will put the company in direct competition with popular live streaming app Twitch, which was acquired by Amazon last summer.

Read more: Google takes on Twitch with a new YouTube app designed for gamers

What do you think of this month’s updates? Which do you think will have the most impact?

Featured image created by Paulo Bobita.

Picture 1: Used under license from Shutterstock.

Facebook author screenshot taken by the author.

Additional images from the corresponding publication announcements.