The social media news you missed: Snapchat, WhatsApp and Facebook

media update Christine Gerber looks at these new developments and why they matter.

Snapchat’s new location feature

The news: Currently available for iOS and Android users, Snapchat’s new location feature lets you send your real-time location to friends and even ask for theirs.

Locations (whether sent or received) will appear on Snap Map and in your chat thread.

This is how it works: Once you’ve sent your real-time location, your friends will have eight hours to see where you are, and vice versa. At any time, you can disable a friend’s access to your location via Snap Map.

Image from Tech Crunch

To use the feature, all you have to do is tap your friend’s name on Snapchat or tap the options button while chatting, then tap “Send my location” or “Ask a position “.

The feature only works with users you are already friends with and is not currently available in South Africa.

Don’t want your friends to know where you are? No problem. You also have the option to disable your requests to avoid those pesky spammers.

Why is this important: Not only does this drive traffic to Snap Map itself, but marketers could use this feature for location-based marketing campaigns. For example, if you’re hosting an event, you can send consumers updates on Snapchat with your location and let them know what’s going on.

WhatsApp group video call feature

The news: WhatsApp is about to launch a group video call function, which will allow you to make video calls with up to four people at once. The feature was originally announced at the Facebook F8 Developer Conference and is only available to selected Android users.

This is how it works: During a video call, you will see a contact icon at the top right of your mobile screen. Just click on the icon and select who you want to join the chat.

Image from The South African

Why is this important: People who want to set up a quick meeting before work can now do so at no extra cost – if they already have WhatsApp, that is.

This saves having to hook up a webcam to your computer or even pay those long distance charges when discussing strategy with foreign partners.

Facebook Instant Article Maker

The news: Facebook announced that he is testing a new tool that will make it much easier to convert articles to Instant Articles.

Instant Articles Builder is a desktop application that allows you to “generate Instant Articles from their existing mobile site without the need to write any code”.

This is how it works: The Instant Article Builder provides you with a template builder where you can select the different elements of your article, such as title, author, article content, and article URL.

Why is this important: According to Facebookthis will make it easier for publishers who lack engineering resources or have limited technical expertise with Instant Articles.

It will also save you a lot of time and effort when uploading Instant Articles, as anyone on your team can upload the content when and where applicable. No more bribing IT for help…

Want to stay up to date with the latest news? Subscribe to our newsletter.

Need a quick recap? Read our article, Social media news you missed: Instagram’s emoji slider and WhatsApp’s groups update.