The latest social media news from October 2016

October was a relatively quiet month in terms of social media updates, but that doesn’t mean there haven’t been some notable announcements.

Vine’s disappearance was probably the most significant, with news and some changes from Facebook, Pinterest, reddit and YouTube.

Here are the latest social media updates from October:


Big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations. Facebook is also rolling out a new recommendation feature that could help more people discover your Facebook business.

Read more: Facebook page call-to-action buttons get a major update


Pinterest now has 150 million monthly active users worldwide, including 70 million in the United States

Read more: How many users Pinterest has now: 150 million

Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on actions users take with your Pins and actions users take on your website.

Read more: Pinterest adds pin engagement and website retargeting

pinterest retargeting


Reddit is launching “Interest Targeting” in Reddit Ads, which “will allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, games, music, etc.), which will be informed by the communities they frequent.

Read more: Reddit News: Interest-based targeting is coming to Reddit ads and spoiler tags


Twitter announced that the Vine app would be discontinued in the “coming months”. However, you will still be able to continue accessing and downloading your Vines.

Read more: Twitter Cuts Vine

tear the vine

Do you respond to your customers’ tweets on Twitter? Otherwise, you could lose revenue and loyalty, according to a new Twitter study. Customer service on Twitter has also recently been improved with new tools.

Read more: New research touts the benefits of Twitter customer service


YouTube has announced a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear for the last 5-20 seconds of your video.

Read more: YouTube’s end screens feature is now available to everyone

youtube thumbnail

“We’re launching a new optional video feature that adds visible text over video for the first few seconds a viewer watches, notifying viewers of a paid promotion,” YouTube announced. “Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.”

Read more: YouTube adds paid promotion alert for viewers

Image credits: Facebook press
Image credit:
Pinterest Press
Image credit: vine press
Image credit: YouTube Press

Image selected by Paulo Bobita