Social Media Update | Week of June 12, 2017

In this week’s ‘Skim: Apple takes on Facebook’s Messenger bots with its new Business Chat feature for iPhone users; the latest on the big redesign of Twitter; all about why Yahoo’s takeover of Tumblr failed to realize its big social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram Officially Launches Archive Feature, Creates New Tags for Sponsored Content for Brands and Influencers; all about Snapchat’s new self-service advertising platform; and much more…

Browse this week’s social media breakdown!

1. Apple’s new iOS will allow users to talk with businesses

All iPhone users with Apple’s new iOS 11 software update will be able to start discussions with companies they discover via Siri, Maps, Safari and Spotlight search – a direct shot at messaging apps like Facebook’s Messenger that encourage users to chat with bots.

With Business Chat, iPhone users will be able to schedule appointments, make inquiries, make purchases, and more. and businesses will even be able to encourage users to download standalone apps if customer requests can’t be handled by SMS.

Additionally, Apple’s Business Chat feature will even integrate with customer support platforms such as Salesforce and Genesys. Shots fired.

2. Twitter is rolling out its biggest overhaul in years

Twitter, out of the blue, posted on Thursday a major overhaul of its mobile app, which not only changes the typography but also brings a more streamlined look between the social network’s iOS and Android apps.

Profiles are now accessible via a new sidebar, which also contains Moments and Settings, and can be found by clicking on your profile picture or at the top of your timeline. There are more rounded icons and generally more white space in and around all elements.

The new design should be rolling out to everyone in the next few days, if it hasn’t hit your screen already.

3. Why Yahoo’s Big Plan for Tumblr Failed

Marissa Mayer’s Yahoo acquired social network Tumblr in 2013 for $1.1 billion, and now it looks like what was once meant to be Yahoo’s shining jewel in the social space can be considered a loss.

Yahoo never cracked the code to turn Tumblr’s huge user base into advertising dollars following a small innovation in advertising products (eg, as far as Snapchat or Instagram) , supports DigiDay.

Sources, who cite a drastic difference in corporate cultures, also partly blame an exodus of Tumblr’s sales team once it was merged with Yahoo’s, as well as the fact that Tumblr from Yahoo has a clunky programmatic native ad network that targeted irrelevant ads on even more irrelevant sites. consumers.

Tumblr seemed like a shot in the dark for Yahoo, and now, like Yahoo prepares to be swallowed by Verizon– we think we know how dark that room was.

4. Facebook is looking for ways for users to subscribe to news

The social giant would be build a path users to pay for subscriptions to news publications directly on its mobile app, and this feature is expected to be rolled out by the end of 2017.

Details are scarce at this time, but it appears the feature will only be applicable to articles natively published to Facebook through Instant Articles. Rumors also show that the subscription model is pay-as-you-go, meaning users will likely be able to read a limited number of articles for free before being prompted to purchase a subscription.

The move could significantly help publishers by giving them another opportunity to make money from social media content, especially local and regional publishers, who have struggled more in today’s digital world.

5. Twitter is testing the Happening Now feature

Twitter is trying to find ways to engage users with new content, and to do that, it’s testing a new featuredubbed “Happening Now,” which displays a small carousel of Twitter cards, each representing a different ongoing event or conversation, at the top of timelines.

Users who select a card are taken to a stream of tweets directly related to that topic. This obvious posting of new content could help Twitter users more easily discover new topics and analyze more tweets, which many users may not even know they can do unless they know what they’re doing. venture into the “Explore” tab at the bottom of the mobile app.

6. Instagram test feature that clearly labels influencer posts as sponsored

Building on pressure from government regulators, Facebook’s Instagram wants influencers and celebrities to start tagging posts they get paid to post. A new featurethat allow influencers to easily identify the brands with which they have entered into a paid partnership, will also allow the company to access information on the performance of the publications.

The new tool will initially roll out to a select number of creators and businesses, with a wider rollout planned for the coming months.

What do you think of the new labels? Check out the image below and let us know in the comments!

7. Facebook’s additional tests cover videos for users

In case that old-school photo doesn’t do your Facebook profile justice, you may soon be able to express your brand or personal page with a cover video instead. Some users reported seeing the video option this week, a sign that the social network might be expansion of testing since the feature first appeared on Netflix’s “Narcos” show in April.

Cover videos should be between 20 and 90 seconds long, the recommended video crop size is about the same as cover photos at 828px by 462px, and videos will automatically play and loop once users load a Facebook page. Cover videos appear to start without sound, and users have the option to enable audio by selecting a mute button in the bottom right.

8. Snapchat practices the art of seduction, for advertisers

Snapchat seems to have realized that it needs to step up its game if it wants to compete with the user-friendliness of Facebook’s advertising platforms. Cue the Snap Publisher tool and a Snapchat Certified Partners program, both new additions to the arsenal of Snapchat’s advertising platform, and intended to facilitate brand advertising on the social network.

The Snap Publisher tool enables marketers to create vertical video creatives, and the Certified Partner program connects advertisers to trained third-party ad technology tool providers.

Additionally, Snapchat is also officially rolling out its self-service Ad Manager. The idea is to make it easier for brands to manage their own campaigns from start to finish, with limited hiccups. And Snapchat needs to do just that if it wants to stay relevant.

9. Instagram officially launches its archive feature

Users can now move photos and video posts they’re hesitant to follow, or posts they were embarrassed about because they got few likes, into a dedicated space only they can see.

Instagram officially rolled out the new archive feature to all users last week; it can be accessed by selecting the three dots at the top right of each individual message. Instagram users can also reinstate posts they’ve archived if they change their minds about whether the content is worthy of their feed. They know you are picky.

10. Why social media is the best thing that ever happened to marketing automation

There’s a reason 84% of CEOs and VPs use social media data to make purchasing decisions, and so it’s obvious that this valuable data should play a role in what your platform marketing automation digests. Whether your brand uses Eloqua, Act-On, Pardot, Marketo, or another automation system, social media can play a valuable role in helping to increase customer engagement and conversions.

From finding that 55% of B2B buyers seek information on social media, to that social media can help your brand develop and attribute leads, MarketingProfs’ recap Oktopost’s a handy infographic on social media and automation will keep you informed.

11. We’ll end with Facebook’s latest attempt to make social media do more good for society.

Humanitarian organizations, including UNICEF, the International Red Cross and others, will soon get a new hand from Facebook in the form of data that could help them determine where supplies or shelter might be needed.

The social network is set to provide anonymized user data in the form of “disaster maps” that will help organizations see how the population is distributed, based on where users mark themselves safe through Safety Check or from where they could flee.

Facebook will probably use three types of data to do this: from GPS indicators, location density maps that provide rough estimates of people’s locations, and movement maps that show how users have changed their location.

Skeptics wonder if the social network has other uses in mind for this type of data, and who has access to it, but Facebook has no formal obligation to detail this. We can only hope it’s for something good.