Social Media Update | Week of August 14, 2017

In this week’s ‘Skim’: Facebook and Instagram aim for stronger engagement with upcoming redesign; everything your brand needs to know about Amazon’s foray into social media with its Spark platform; LinkedIn’s smart new sharing options, as well as the great legal battle it just lost; Apple doubles down on original shows in light of Facebook announcement; how to use LinkedIn Native Video; why your brand’s paid social strategy is failing and how to fix it; and much more…

Browse the best tips, tricks and highlights!

1. Facebook and Instagram improve readability with a redesign

Facebook wants to improve readability and engagement in its app, and to do that, it’s deployment an updated look that eliminates noise, adds more white to the background, makes profile images circular instead of square, and makes it easier for users to see where to click and comment.

Like Facebook, Instagram will also get a facelift, including threaded comment reels that allow users to have sub-chats.

Facebook comments will take on the look of Messenger, with bubbles replacing the look of the existing feed, and the platform’s feedback and navigation buttons will be larger and easier to recognize.

Check out the full redesign to see what to expect and what you might need to update!

2. Five things brands need to know about Amazon’s Spark

As Amazon ventures into the social media space with Spark, its Instagram-like feed of user-generated images and stories, there are several constraints and opportunities on this platform including brands and marketers need to be aware before diving in headfirst.

First, while anyone can review content on Spark, only Prime members can comment and post, a feature that keeps the feed product-focused. Users interact and share love with smiles instead of likes or hearts on other platforms, and influencers are referred to as “enthusiasts”.

The most important things to know? For now, brands cannot create public profiles and post on their own, but they can indeed promote their products and services through enthusiasts, and products can be tagged and purchased by consumers in the app. mobile from Amazon.

Need inspiration on how your business could join in the fun? We have what you need.

3. LinkedIn introduces new, smarter sharing options

Three new features have arrived on LinkedIn which makes sharing on the social network a much more complete experience.

Users or brands who post as part of their business network strategy can now share drafts with specific connections before publishing, and all users now have the ability to disable comments on their posts or articles.

Boosting engagement and conversation on the platform has also become easier with a new public option that now makes users’ posts, videos and articles visible, via an online shared URL, to guests and attendees. members who are not logged into their accounts.

4. Social media has a new competitor to watch out for in 2018: Apple

Apple is ready to take a $1 billion stab to original content (like Facebook), hoping to eat some of the market share from Netflix and Amazon. An Apple representative said its goal is to produce content on par with HBO’s Game of Thrones.

Although the consumer tech giant has already launched forays into original programming on Apple Music, it could add up to 10 new TV shows in 2018.

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Apple’s sum is not unknown. Facebook also makes a significant investment in original shows, and Amazon plans to invest $4.5 billion in 2017. Netflix? $6 billion.

We’ll see if Facebook’s seemingly unrivaled reach can translate into a slice of the original content pie, and if Apple’s sleek reputation can elevate it to the top of the rankings.

5. How to Use LinkedIn Native Video

LinkedIn finally started rolling out native video functionality to its platform this summer, but how can your business use the new tool to increase video views and engagement on the platform?

There’s a handy guide that takes you step-by-step through the process of uploading and sharing native video via the LinkedIn mobile app, of why your brand should definitely go for LinkedIn native video via YouTube links or Vimeo, to professional advice on content ideas and best practices and tools to help you make your videos as engaging and engaging as possible.

The Social Media Examiner has just what you need!

6. Snap Inc. Acquires Location Measurement Company

With its acquisition data business set, Snapchat’s parent company is betting big – to the tune of $135 million – on location measurement. Placed helps businesses correlate online activity with actual purchases and store visits.

Clearly, Snapchat’s primary interest is in helping brands engage with its advertising offering, which the company says can help marketers understand how ads on the platform drive conversions.

The all-cash acquisition comes after Snap Inc. reported a $443 million loss in the second quarter and disappointing results that showed it added “only” 7 million daily active users during the same period. period.

7. LinkedIn loses court ruling and ability to stop scrapers from using public data

LinkedIn lost a major legal battle who pitted the professional social network against a third-party scraper hiQ Laboratoriesa company that specializes in predicting when employees will leave their jobs and providing that information to employers.

hiQ uses publicly available information about users’ LinkedIn profiles to make such predictions, and last week’s US court ruling sided with the data organization, which argued that public data should be equally accessible to all members of the public.

However, users can still protect themselves by hiding public access to their profile in the platform’s privacy settings.

8. Why your paid social networks are failing and how to fix it

Thinking of pursuing a paid social strategy? Already have one, but wondering why it’s not working? Social media is different from your PPC advertising because your customers respond immediately (not necessarily in a good way), which means your brand’s approach should also be different.

An article by MarketingProfs shows how social media’s ability to curate incredibly specific custom audiences, combined with sentiment tracking on social platforms with the right tools, can give your brand the boost it needs and help its strategy. pay social to succeed.

With a breakdown of the steps to take before, during and after a campaign – from understanding your audience demographics to optimizing on-the-fly ads mid-campaign – these best practices are sure to give you a leg up. ‘advance.

9. Twitter has a new king of likes, and it’s a former president.

After the Charlottesville white supremacist rally and attack last week, Barack Obama made twitter history with a post in which he quoted Nelson Mandela. The post garnered more than 3.3 million likes – the most for a single post in the social media network’s history – with its accompanying photo of the former president alongside babies of different races.

Obama’s tweet garnered more likes than pop star Ariana Grande’s following the deadly terror attack at her UK concert. Grande’s tweet, in which she expressed her shock, had over 1.7 million likes at the time of this writing.

10. We’ll end with the power of social media to unite in the wake of Charlottesville

Last week’s horrific protests and subsequent car attack on a crowd of counter-protesters at the Charlottesville Unite the Right rally by white nationalists, supremacists and neo-Nazis, resulted in a demonstration of camaraderie and resilience for abuse victim Heather Heyer on social media.

Heyer was killed when a car slammed into the crowd of counter-protesters, and a GoFundMe campaign then spread like wildfire on social media, raising more than $200 million for the Heyer’s family following the attack.