Social media news that you missed

As 2021 draws to a close, we see some trends emerging. From Instagram playing favorites to LinkedIn investing big bucks in creators, it looks like this kinetic industry is showing no signs of slowing down.

Right here, media update‘s Taylor Goodman gives you the inside scoop on the latest social media developments.

Instagram is testing “Favorites”

The news

Are you ever tired of scrolling through your feed and seeing posts that you’re not really interested in? ‘When will I get to the good things‘, you ask yourself? Well, Instagram is here to solve this problem with its “Favorites” feature!

Alessandro Paluzzi, a mobile developer, explains that this feature allows users to “favor” Instagram accounts that are a priority for them (like family or friends) so that they can see their content first on their feed.

Why is it in the headlines

Instagram’s “Favorites” solve a problem that its users have had for some time, which is not seeing the content they are really interested in due to the algorithm of the app.

This feature, used in conjunction with something like “Close Friends”, can make all the difference in improving the user’s Instagram experience. Indeed, both features allow users to tailor their feeds and choose who sees their content. Essentially, it gives users more control, which translates into a smoother user experience and more engaging content.

Twitter introduces “secure mode”

The news

Twitter is also making users feel more in control of their social media experience with the introduction of its Security mode.

According to the Twitter blog, this Security mode “Temporarily blocks accounts for seven days for using potentially dangerous language – such as slurs or hateful remarks – or for sending repetitive and unsolicited responses or mentions.” ”

The user will be able to activate this feature in the Settings tab and Twitter’s systems will assess whether an engagement is negative. To do this, it takes into account the content of the tweet and the relationship between the author and the response.

If the system concludes that the tweet is negative or that the interaction is not invited, it will automatically block the offender.

Why is it in the headlines

Safety mode is intended to make a major difference by facilitating healthy dialogue about the app.

In addition to giving users more control over their online interactions, Safety Mode sees the platform aim to regulate hateful and harmful speech, which is abundant on Twitter.

LinkedIn invests $ 25 million in creators

The news

LinkedIn launched its Creator Acceleration Program, which sees the platform dedicating US $ 25 million to “help creators grow their audiences and amplify their voices.” Now it’s a serious investment!

During this 10-week program, 100 American designers will be entitled to “Coaching, an integrated network of creators, opportunities to appear on LinkedIn channels, [as well as] a $ 15,000 grant to help them share content, spark conversations and build communities. ”

To learn more about the creators of LinkedIn, be sure to check out LinkedIn influencers: answers to your FAQ.

Why is it in the headlines

LinkedIn’s Creator Accelerator program is part of the platform’s increased efforts to elevate its creators, like its series of events focused on creators which takes place throughout the month of September.

The platform’s increased focus on creators aims to encourage more people to join LinkedIn and start meaningful conversations.

Since LinkedIn recently acquired Jumprope, a convenient video platform, this program is part of the push to get users to create video content on the platform.

Facebook launches connected glasses

The news

Always innovative, Facebook has decided to venture into the (check the notes) … glasses game?

Yes, you read that right! Social media giants partner with famous eyewear brand Ray-Ban to create Ray-Ban Stories smart glasses.

* Image courtesy of Pub week

While it may seem like it’s outside left field, this innovation offers consumers a whole new way to “take photos and videos, share their adventures, and listen to music or take phone calls”.

Why is it in the headlines

Facebook and Ray-Ban smart glasses hit the headlines no surprise because many of us have never heard of anything like it. That being said, it also breaks the main boundaries of wearable technology.

So how does it work? The glasses are equipped with a camera on each arm, allowing users to capture five-megapixel images or videos up to 30 seconds long.

In addition, “built-in open-ear speakers and the Ray-Ban Stories three-microphone audio matrix provides richer voice and sound transmission for calls and videos. ”

Users will be able to share whatever is captured on the smart glasses on the new Facebook View app, available at ios and Android. Talk about transparent integration!
* Image courtesy of Facebook

What recent social media news caught your attention? Let us know in the comments below.

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Want to stay up to date with the latest and greatest developments in the digital scene? So be sure to check out these Social media statistics 2021 for South Africa.

* Image courtesy of Unsplash

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