Social Media News January 2022: Instagram, Twitter Topics, and TikTok Live – Blog Tips and Events for Content Creators Around the World

A weekly roundup of social media updates.

It’s the first Social Climber of 2022!

We’re back with the scoop on the latest social media updates from the platforms you know and love (or must know and love to hate.)

This week we are going to delve deeper Twitter’s Next Topic Bar feature, that if you’re like me and can’t stop refreshing your Twitter feed, you’ll 100% enjoy it. We’ll also look at the introduction of TikTok’s live intros, an effort to drive engagement and viewers to users’ lives, and Instagram’s new embeddable profile previews. Let’s go.

Twitter topic bar: what is it and how does it work?

Excellent questions. Twitter’s new topic bar marks a new effort by the platform to improve the discovery of tweets in the app. On your main feed, trending topics will appear in bubble tabs (ex: election results, cryptocurrency, daytime Emmys, etc.). These tabs will immediately link to the latest tweets and conversations on your chosen topic, taking you straight to Twitter. act and the heart of all speech.

The topics you see in your topic bar will match Tweets and users you’ve recently interacted with or searched for in the past, much like TikTok’s FYP or Instagram’s explore page. It’s a win-win – you get more content that interests you, and tweets in your selected topic attract more eyeballs.

Introducing… TikTok Live Intros

It’s a very small addition, but it is important.

If you’ve ever joined a Live on TikTok right in the middle of someone’s sentence, or noticed that the user who went live has to stop every few minutes to explain to users asking questions in the comments what it is is about, you will definitely enjoy this new feature.

TikTok now allows users to write a short blurb accompanying their live streams. What users do with this blurb is entirely up to them. Whether it’s a quick recap of what they’ll be discussing, their Venmo handle, or the release date of their next Spotify single, these intros will take the pressure off the host to hold all their viewers in the know without having to rephrase what they said three minutes ago. Yay for quick fixes!

Embed your IG profile preview anywhere.

Huge news for content creators or anyone looking to show off their grid when and where they can. Instagram now allows users to embed a preview of their Instagram profile — not just a single post — into a webpage, article feature, and beyond. Check it out below… and don’t forget to follow usjust in case you haven’t already (wink).

See this profile on Instagram

BlogHer (@blogger) • Instagram photos and videos

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