Social Media Breaking News: Week of October 9, 2017

This week: Snapchat’s feature that will transform how people use the app and how businesses will be discovered; LinkedIn’s upgrade to its Sales Navigator, and what that means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter’s new bookmarking feature to help users stay organized; how and why to use Instagram Live Stories together; Taylor Swift to launch her own social app; how social media could improve adolescent self-esteem; After…

Skim to stay in top shape on social networks!

1. Snapchat’s pop-up cards will transform the way people use the app

Snapchat introduces Context cardsa new feature that allows users to scan stories and snaps with its generic location-specific geofilters to retrieve detailed information about a specific location, be it a restaurant, bar, hotel or a county fair.

Context cards populate relevant items that users want to see, such as reviews, comments, directions, contact information, and more. partners of Snap TripAdvisor, Foursquare, Michelin and OpenTable, among others. Oh, and users will also be able to hail an Uber or Lyft with just a few taps to get to that location.

It’s a brave new world for Snapchat to explore, combining the added value provided by apps like TripAdvisor and Google Maps, with the word of mouth and implicit recommendations provided by users’ most important digital reference group: their snapchat friends.

2. LinkedIn’s Campaign Manager and Sales Navigator become one

LinkedIn research shows that marketing and sales teams don’t work as hand-in-hand as we’d like, meaning marketers’ ability to precisely target leads that sales reps are working on is less than ideal. .

Don’t worry: the professional social network will now integrate its Sales Navigator platformused by sales teams to track leads with its campaign manager so marketers can more effectively target and deliver the leads their colleagues are looking for.

Marketers will still control creative and budget, but now they’ll be able to market directly to companies that their reps have designated as leads, and the sales team will be able to gain important insights into how leads engage with marketing campaigns. .

3. Guess who just overtook Netflix for online video?

YouTube may still be the most-watched video service in the world by a very wide margin, but Facebook scratched past Netflix take second place.

A recent study by Amps Analysis shows that even though YouTube has twice the number of views on Facebook compared to Facebook, video content from Zuckerberg’s social network is watched at least once a month by 32.8% of Internet users in the study.

Facebook’s Instagram also made a surprise visit to the top 10 with 15.9% of internet users watching videos on the platform, ranking fourth, just behind Netflix.

Netflix users could certainly be more engaged with the service than Facebook users are with theirs, and watch longer, but the study shows that Facebook is becoming a major player in online video, and marketers need to s prepare for it.

4. What marketers need to know about one-to-one Instagram live video

Instagram is rolling out the ability for users to bring a second guest into their Instagram Live Stories, which means you have a new platform to showcase your products or services with live Q&A sessions. live with experts, live streams with influencers, interviews, customer testimonials and much more.

The new feature could help brands become more personal with their followers and communicate in a more familiar and less commercial way than traditional marketing tactics. But how exactly can your business effectively plan a one-on-one Instagram Live video, and what are the important steps to take before hitting “go live”? Social Media Examiner got the answers.

5. Facebook’s new AR tool will let you attend concerts and sports matches with friends

The social network plans to launch an application called “Venues” next year that will allow users to have augmented reality equipment watch live concerts, attend movie premieres and watch live sports matches“around the world with friends” and others.

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The app, produced by Facebook’s own Oculus system, could cause problems for third-party AR apps such as FoxVRbecause the application produced by Facebook could benefit from preferential treatment in the Oculus ecosystem.

Facebook’s stated goal is to engage 1 billion people in AR by next year. Why leave the comfort of your home?

6. Twitter’s new bookmarking feature is sure to appeal to the masses

Have you ever come across an article tweeted by a madman that you want to save to read later out of sheer curiosity, but have been hesitant to bookmark it with the Twitter heart symbol lest your followers think you are Okay ? soon you won’t have to.

Twitter is developing a bookmarking feature, for now dubbed Save for Later, that will allow users to create a separate list of items they want to refer to in the future. Such a bookmarking feature, already launched on Facebook years ago, has been frequently requested by Twitter users, and it looks like the social network is ready to give fans what they ask for. Now, if only that could reverse Twitter’s seemingly endless bad luck.

7. Messenger could lose to Snapchat and Instagram by 2021

eMarketer has amended its declining growth expectations of 9.4 million users for Facebook’s Messenger after the latest figures from a study showed more robust engagement among teens on Snapchat and Instagram.

That’s not to say Messenger won’t dominate the chat market anymore, but it might suggest that Messenger needs some design work and new ways to keep its younger users engaged.

eMarketer also suggested that the number of apps Americans use will decline next year as consumers “consolidate their behavior into fewer apps,” especially likely with apps like Messenger and WhatsApp, which are slowly integrating new features. which make it less necessary for users to leave. the application environment.

8. Everything you need to know about YouTube in 2017

YouTube can sometimes feel like a world apart from other social platforms, including Facebook and Twitter, but as these latter networks continue to push deeper into video, it’s imperative that your brand understands just how much YouTube’s reach is huge, how it’s becoming more social, and what type of content is taking the cake among its users.

FilmoraThe infographic of puts the finger on the head with the key statistics, from the percentage of viewing coming from mobile devices and the most searched terms to whether bloggers, gamers or scientists and technologists offer the most content on the platform. Consider it a crash course before your team removes YouTube from their strategic social media plan.

9. Live That Swift Life: Taylor Swift is going to launch a social media app dedicated to her

Look what you made him do. The country princess turned pop announced the late 2017 launch of fast lifea dedicated social media app for Swift fans to connect with each other, view exclusive photos and videos, and generally follow her every move.

The Swift Life will feature Taylor-inspired emojis (called Taymojis), replies from the singer herself, and the ability for users to listen to Swift’s music through the app.

This could all be related to Swift and Ticketmaster’s recent announcement of some sort of paid ticketing system that puts fans who have purchased the singer’s albums and interacted with the Swift brand on social media higher in the queue. waiting in line for concert tickets. We’ll just have to wait and see.

10. Just a matter of time: Instagram launches Facebook integration for Stories

You know that top section of your Facebook app that’s filled with empty circles where your friends’ stories are supposed to go? These may soon be filled. Instagram has rolled out the ability for its US users to cross-post their Instagram stories directly to Facebook, and Facebook could also be working on a tool to do the opposite.

The move follows Facebook’s struggle to make Stories work on its platform, so apparently it decided it was time to take advantage of Instagram Stories’ over 250 million users, a staggering number that surpassed that of Snapchat despite the much shorter existence of Instagram Stories.

11. We will end with a divergent point of view: the positive influence of social media on adolescents

We are bombarded, seemingly every week, with stories about the dangers social media can pose to its youngest and most impressionable users. But can media, and especially those that are social in nature, be an absolutely good or bad thing?

Some academics and therapists believe the overwhelming number of warnings about the negative influence of social media on the mental health of young users largely overshadows the advantages that these platforms can have.

Some teens, they claim, see their self-esteem boost when they view their own Facebook profiles, which often highlight their best traits and help users remember the best about themselves. Other studies show that social media is an essential source of social and emotional support for countless adolescents that they cannot find elsewhere, especially for marginalized adolescents in difficult circumstances.

Social media is an integral part of society and is here to stay. Parents, teachers and mentors must therefore be ready to guide young people on how and how to use social media wisely.