Washington: A new study has found that consumers of information on social media are at a higher risk of “information bubbles.”
Researchers at Indiana University have found that people who search for news and information on social media are at a higher risk of being trapped in a “collective social bubble” compared to using search engines. of research.
The results are based on an analysis of over 100 million web clicks and 1.3 billion public social media posts.
These results provide the first large-scale empirical comparison between the diversity of information sources reached by different types of online activities, said lead author Dimitar Nikolov, adding “Our analysis shows that people collectively access information at from a much narrower range of sources on social media than search engines.”
The findings show the rise of a “collective social bubble” where information is shared within communities of like-minded individuals, Nikolov said, noting a trend in modern media consumption where “the discovery of information is transformed from an individual to a social enterprise”. .”
He added that people who engage in this behavior as a coping mechanism for “information overload” may not even know that they are filtering their access to information using social media platforms, such as Facebook, where the majority of news comes from friends. assignments.
The study is published in the journal PeerJ Computer Science.