Philips praised by human-centered design team – News

What do you like about being a designer at Philips Experience Design?

At Philips, a designer can become a human-centric “Pi-shaped content designer”. This allows designers to be experts in both content and design. Through human-centered design, we truly understand the challenges users face and what they need. This is complemented by in-depth knowledge of the business, clinical application and technology. While we master basic design skills, we also have breadth in the form of multi-disciplinary skills covering areas such as strategy, stakeholder management and communication.

This allows us to combine technology with real end-user insights to develop solutions focused on user experience. We don’t only work on MRI scanners, we also work cross-functionally. For example, we collaborate with teams in other areas such as CT imaging and image-guided therapy, not just in the Netherlands, but with teams across the work to ensure consistency of look and feel of solutions across the Philips portfolio. I think this global, multicultural and multidisciplinary team is one of Philips’ greatest strengths, and what I love about my job is that I can build bridges between these different skills and cultures. Philips really allows me to grow professionally.

How do you involve customers, patients and healthcare providers in the design process?

First, we visit hospitals and interview relevant stakeholders, such as X-ray department technologists, radiologists, and patients, to understand their needs. We also often follow them in their daily work to identify what they struggle with. In most cases they don’t want to have a completely new system, they just want to have incremental improvements. Then we bring all those ideas into our studio, frame the challenges and opportunities, imagine solutions on paper, build a prototype, and invite them to test and evaluate the concepts. Involving these stakeholders directly in usability testing is a win-win for them and Philips, and helps us build a long-term relationship with them.

How can the Philips Experience Design team help solve complex problems?

Healthcare is very complex and it is very difficult to design a solution that works for everyone. From a technological point of view, everything must also be backward and forward compatible, and just as importantly, sustainable. Armed with end-user insights, we can simplify complex problems into compelling design solutions and bring them to an open discussion about how we move forward. It is also important that we understand the latest trends, customer needs and market dynamics so that we can create the right message around them.