Marketing 101: Online tools to grow your business

Back when Google’s search algorithms didn’t reign supreme, the only way to market your business event was to advertise it in newspapers, on TV, or on billboards.

But that changed with the birth of the internet, and with that, digital marketing became the new normal.

With its ever-expanding power, digital marketing can help you reach more people than ever without breaking the bank. On the contrary, if you’re a small business, you might feel like you’re up against the wall because you don’t have the budget like the big boys in town. Against such odds, how can you even compete with them? Fortunately, these online tools level the playing field!

Search engine optimization (SEO) makes the world go round

SEO is the cornerstone of everything digital marketing. Have you ever wondered how Google ranks websites when it generates millions of search results in a hierarchy? This is SEO at work. When you master the art of SEO, it becomes easier to climb the Google search results hierarchy.

But why is it important, though? It’s simple: the higher your website ranks, the more visible it is. If you manage to reach the top, your website will get 31.7% of all clicks! This is no walk in the park, mind you. It’s excruciating to get to Google’s first SERP (search engine ranking page) and then maintain that ranking.

To start, target long-tail keywords because they answer specific search queries. Also, keep a close eye on your competitors’ SEO strategy and the number of searches for each target keyword. You can use online tools like SEMrush and Google Keyword Planner to do this. Of course, if this confuses you, it’s best to let a professional handle your SEO.

A Website Blog That Rains Content

Content is king in all things digital marketing. The more content you publish, the more your website is visible on Google, especially if you have achieved SEO success. While SEO can help you climb the Google SERP, it’s your content that creates the real traction. After all, what good is SEO if your content doesn’t attract audiences?

For your content game to be strong, you need to have a blog that you can regularly post to. It is crucial that your content adds value for your target audience and heals their pain points. By creating a blog, you can interact with potential customers and give them the information they need to make the right buying decisions.

Impressive, SEO-backed content is the key ingredient to a successful online marketing campaign. Keep in mind, however, that building organic traction doesn’t happen overnight, so be patient and stick to a regular posting schedule. More importantly, you will need to regularly measure your SEO performance. I always use Google Analytics and Moz to see how well my SEO compares to Google’s algorithms. You will need to familiarize yourself with these two tools first, otherwise you can also hire an SEO professional.

Email marketing builds loyalty

If you’re not already collecting the email addresses of your potential customers, it’s high time you started doing it. Email marketing is a handy advertising tool that presents your services as a lifeline to potential customers. But it’s easy to lose track and fall. Companies often make the mistake of sending too many emails and end up driving customers away.

People are too lazy to walk through lifeless walls of text. That’s why your emails should grab the reader and create a strong first impression at first glance. Make your email clear and uncluttered. Instead of creating a wall of text, provide just the right amount of information to your audience. As tempting as it may be to start advertising your services right away, it might turn a deaf ear to you.

Once you are familiar with these rules, you can start sending emails and newsletters to your subscribers. You can use tools like MailChimp and Hubspot to set up an email list, manage subscribers, and send email newsletters. Creative use event flyer templates can make your emails even more remarkable.

What is a marketing campaign without social networks?

Social media is the air we all breathe today. Its ubiquity allows you to reach millions of people at any time. Before you take the leap, find a platform that’s right for your business.

If you’re trying to reach millennials interested in fashion or DIY projects, then Pinterest might be better than Facebook because it’s used by young people. Likewise, if you are a clothing store, Instagram can work like magic because it is geared towards fashion and luxury. With that done, you can now run paid promotional ads that specifically target users based on their interests, demographics, and past buying behavior.

Perhaps even more important is maintaining a consistent social media presence. The best thing is to post engaging content regularly. This will keep your subscribers coming back for more. I recommend posting creative short videos on Twitter using a free video maker called Biteable. This easy-to-use software will not only make creating videos a breeze, but will also help you systematize your content schedule.


With these online marketing tools in your arsenal, you can grow your online business and reach more customers than ever before. Remember, marketing is a marathon, not a sprint. It may take some time for your efforts to pay off, so don’t give up!

This is not the end of the list as there are several other tools such as affiliate marketing or pairing with a YouTuber. In the end, it all depends on the type of business and products you have.

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