Keeping Orlando top of mind and in the news

As a destination home to seven of the world’s best theme parks, over 100 independent attractions, over 480 hotels and countless other experiences, Orlando is full of unique stories to tell.

To complement our advertising campaigns, the Visit Orlando team works closely with media and influencers to obtain valuable third-party recommendations for our destination. We also collaborate with strategic partners to improve our messaging and reach new audiences.

For example, our PR team obtained an article recently published in Forbes highlighting Orlando beyond the parks. Outdoor adventures at Wild Florida, the Dr. Phillips Center for the Performing Arts in downtown Orlando, restaurants across the destination and the new Lake Nona Wave Hotel were featured.

Similarly, a syndicated Tribune Content article highlighted free and inexpensive activities and mentioned the Wellsbuilt Museum and the Lake Nona Sculpture Garden. The article was published in more than a dozen media, including MSN. While internationally, The Sun from the UK ran this story about Orlando’s best free attractions – which was also carried across multiple outlets.

Additionally, key partnerships include our collaboration with Tripadvisor using Amazon Alexa technology that allows travelers to discover the wonders of Orlando simply by saying, “Alexa, start Visit Orlando” and the Rediscover Orlando campaign with Frontier Airlines to help boost summer travel to Orlando. The co-branded digital campaign will run nationwide across digital, social, web and email display for approximately 22 million impressions.

With initiatives like these underway, your Visit Orlando team is doing our part to keep Orlando top of mind and in the news, leading through innovation and striving to generate greater footfall for our destination. .