Instagram’s emoji slider and WhatsApp’s groups update

Instagram’s emoji slider for stories

Now you have another way to poll your friends browsing your Instagram story. The new emoji slider sticker lets you ask a specific question, then wait for your friends to swipe an emoji across their screen to answer your question.

Instagram describes it this way on its Information Center: “The emoji slider lets you ask more nuanced questions when you want to know what your friends think about something – like how [hot] an artist’s new single is or how [spicy] they love their food.

The sliding scale allows a user to ask their followers how much they like something instead of just giving them the “Yes/No” option of the existing poll feature in Stories. You can choose from a variety of emojis, which increase or decrease in size as followers swipe them across the screen.

As the story author, you can also see which users took the survey and how far they slid the slider.

Is this good news for brands? Yes, marketers now have another way to get subscriber feedback on their brands. It’s also a way for followers to engage more deeply with brands.

New features of WhatsApp for groups

The platform has made a number of improvements to its Groups feature, which has already rolled out to Android and iPhone users.

You can now add a description under Group Information that will display in a new participant’s chat as soon as they are added to the group. Admins can now also restrict who can edit the group subject, icon, and description.

A new catch-up button has also been added, writes WhatsApp in a blog post: “When you’ve been away from a group chat, quickly catch up on messages that mention or reply to you by tapping a new @ button that appears in the bottom right corner of the chat.”

You can also search for group participants on the group information page, and admins can remove admin permissions from other group participants.

Another piece of good news is that “admins can now remove admin permissions from other group participants, and group creators can no longer be removed from the group they created,” WhatsApp announced.

Although these improvements do not directly benefit brandsthey offer a glimmer of hope that the soon-to-be-launched WhatsApp Business will give businesses the same control over how users interact with them.

It’s a wrap.

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Find out about last week’s developments in the world of social media in our article, The social media news you missed: Instagram, BuzzFeed and WhatsApp.