New Delhi: Instagram has announced the rollout of its parental supervision tools in India to help parents become more involved in their teens’ experiences on the photo-sharing platform, according to a statement.
The platform also introduces a Family Center, a new place where parents and guardians can access supervision tools and resources from leading experts.
The move is another step by Meta to empower parents and keep young people safe online, the Instagram statement read.
The move comes amid global concerns about the harmful effects of social media on young users, particularly related to body image issues and the addictive nature of these apps.
“Meta has worked closely with Indian experts, parents, guardians and young people, to understand the needs of parents and young people,” the statement said.
One of the greatest needs continues to be tools and resources to educate parents about digital services.
“This education would empower parents and guardians to help their teens manage their online experiences. In this context, Meta launched parental monitoring controls and a family center in the United States in March this year, and is rolling it out now in India,” the statement read. added.
Natasha Jog, Head – Public Policy, Instagram, Facebook India (Meta), said community safety is of “paramount importance” to Meta.
“The supervision tools and Family Center will add to our efforts to keep young people safe. Our intention is to strike the right balance for young people’s desire for autonomy when using Instagram, but also allows for supervision in a way that promotes conversations between parents and young people when it is helpful,” added Jog.
Instagram supervision tools will allow parents and guardians to manage the time kids spend on Instagram. It will help young users manage their time on Instagram by setting screen time limits and scheduling breaks during the day and week.
The tools would also allow parents to see the accounts followed by their children and the accounts that follow them.
“Keeps you up to date with who your youngster connects with on Instagram,” the statement read.
It would also allow parents to be notified when young users in the family report someone.
“Young people can choose to notify you if they make a report on Instagram, so that you can discuss what happened together,” the statement added.
Meta will work with Kidsstoppress.com, India’s leading and trusted discovery platform for parents’ needs, to engage with parents and raise awareness of the tools.
On Instagram, parents and guardians can send invitations to their teens to start supervision tools.
“Over the next few months, we will be rolling out additional supervision tools and features to Family Center,” the statement said.
Family Center includes a new Education Center where parents and guardians can access expert resources and view helpful articles, videos and tips on topics such as how to talk to young people about social media. Parents can also watch video tutorials on how to use the new supervision tools to get the most out of the platform, the statement said.
Meta will work with Yuvaa, a youth media and information company, to raise awareness of these resources as well. The Center will be available in English and Hindi.
Major social media companies have drawn attention in the past to hate speech, instances of user harm, misinformation and fake news circulating on their platforms.
At times, concerns have also been reported about digital platforms acting arbitrarily, while studies have also highlighted the effects on teenage mental health resulting from the social media phenomenon, especially photo-sharing apps.
India introduced tougher IT rules last year, requiring major digital platforms (with over 50 lakh users) to publish compliance reports every month, mentioning details of complaints received and actions taken. taken.
The government is also formulating new social media standards that propose to give users a mechanism to appeal grievances against arbitrary content moderation, inaction or takedown decisions by big tech companies.